There’s always the risk with user content that our brand advertising may appear next to a comment we may not agree with or like.
Right now, there's a great big O2 advert next to the Mail article 'Migrant found dead in the back of a lorry as it prepares to enter Channel Tunnel'. Comments on the story are moderated, meaning that each comment is vetted and approved as suitable for publication before it appears on the site, so there shouldn't be any danger of the advert appearing next to anything contentious right?
This being the Mail, and this being a story about a dead illegal immigrant, you've probably guessed that some of the comments will not exactly be expressing sadness at the news of a death of another human being. What you probably won't have guessed is that at the time of this writing, not a single one of the 13 comments on the story express sadness or any sympathy at the news, some actually express a desire for other people to die and all 13 have been green-arrowed. Here they all are, in order of popularity:
**UPDATE** It's lunchtime on Monday, and I've been checking in now and again, watching as the comments get red-arrowed by the more sane. One seems to have been deleted, but it's not possible to tell which one since the option to view all comments has been disabled.
**UPDATE UPDATE** A few minutes later, and the comments are down to 5. I can't imagine they'll all be there by the end of the day, since 'One down and quite a few to go' is still there.
**UPDATE UPDATE UPDATE** Quarter to four and they're all gone. Phew!
**UPDATE UPDATE UPDATE UPDATE** Now two are back. Including my favourite one about trucks not being searched at border controls. Genius.