"I'd like to think this [printing misleading headlines that bear no relation to the truth of a story] doesn't happen in the Mail - I'm not going to hold my hand on my heart and say it doesn't. It does happen in some areas of the media."
I like Dacre's evidence to the Culture, Media and Sport Committee earlier this year. It neatly exposes the fantasy version of the Daily Mail he has in his head. In this fantasy version there is no churnalism and the Mail is fearlessly enabling the democratic process that would collapse without it, rather than distorting the process by being a negative, vindictive, dishonest puddle of bile. But even with a sanitised fantasy version of the paper in his head, Dacre can't quite bring himself to claim that the paper never prints deliberately misleading headlines to entice readers in and push a distorted view of the world.
This is the sort of thing that Dacre would like to think doesn't occur in the Mail (below the fold):
'The most violent country in Europe: Britain is also worse than South Africa and U.S.'
Woah - more violent than South Africa? That is indeed a serious indictment of how society in the UK has broken down.
Except, buried in the middle of the article is this withdrawal:
But criminologists say crime figures can be affected by many factors, including different criminal justice systems and differences in how crime is reported and measured.Shorter version: 'Actually, the UK isn't the most violent country in Europe and isn't as violent as the US and South Africa - but we think you're such a bunch of ignorant tools that you'll ignore this bit and go for the headline'.
In Britain, an affray is considered a violent crime, while in other countries it will only be logged if a person is physically injured.
There are also degrees of violence. While the UK ranks above South Africa for all violent crime, South Africans suffer more than 20,000 murders each year - compared with Britain's 921 in 2007.
Nice work, Mr Slack. Why don't you knock off early today?
'UK is violent crime capital of Europe' - Daily Telegraph, 2 July 2009
'UK: Most violent nation in Europe' - The Sun, 2 July 2009
'LAWLESS BRITAIN TOP OF THE LEAGUE FOR VIOLENT CRIME' - Daily Express, 2 July 2009
'Europe’s most violent nation' - The Times, August 19 2007
'Britain the most violent country in western Europe' - Daily Telegraph, 15 October 2003
Dacre also claimed in April that he 'refuted' that the Mail engages in churnalism. I wonder if the Mail in his head isn't vindictive shit.