Apparently, a Sarf Londoner called directory enquiries and ordered a 'cab innit' and got delivered a cabinet! How hilarious is that?! It cost her a hundred and eighty quid! That's priceless!
The girl isn't named and neither is the directory enquiries company, but funnily enough the cabinet company gets two mentions in the Sun and three in the Daily Mail. Blimey, that's handy for the company's marketing director Steve Whittle, who must dream of getting free national coverage in two of the country's best selling tabloids. He even gets quoted in both of them. He must be cock-a-hoop, let me tell you.
Here's what we're expected to believe:
- Someone phoned a directory enquiries number for a cab and was stupid enough not to drop the slang and only asked for a Joe Baxi and then a cab innit, without once ever dropping the 'innit' or using the word 'taxi'.
- She managed to order the cabinet without confusing the operator with references to going to Bristol, or being taken to the airport.
- The nearest firm to her non-specific area of South London home that sells cabinets is in Bishops Stortford, Hertfordshire - outside London, to the north of the city. There are no cabinet sellers in the entire capital.
- The cheapest cabinet the company sold is £180. The cheapest cabinet on there is £169 before VAT. It comes to £207.92 including VAT and next day delivery.
- There was no confusion as the salesperson at the other end of the phone talked the woman through the different colours of cabinet she could have.
This is a bit like how an employment law firm managed to score a super marketing goal with a shonky study that said three quarters of companies had banned Christmas decorations because of offending people.
The papers get what they want, the company gets a bit of free publicity. This time the papers get a story about a lower class teenager being stupid and using slang coming a cropper, with a massive pun built in for their readers to laugh at. The cabinet company gets free national coverage.
God, I'm such a sodding killjoy. It's only a bit of fluff.